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Carolines Coffee Roasters, Yesterday and Today

Vintage photos of Carolines Coffee Roasters, Grass Valley Coffee Shop

If you’ve lived in Nevada County for any period of time you’re probably familiar with Carolines Coffee Roasters.  This month the local company celebrates their 31st birthday.  I had a chance to talk to Holly Fike, Carolines Coffee Roaster’s Manager, about the history of the shop and the strong family connection.  Carolines Coffee Roasters “originally started selling coffee because the family saw a niche market for small batch, fresh coffee, and bought a coffee roaster.  The family at that time would have been Caroline, her husband Chuck who had recently retired from the Forest Service, and their son Trace (photographed above in the mid 1980’s).  Perhaps the biggest change over time is that as we expanded and this area has grown, we’ve become more and more local and community focused.  We used to sell coffee from Redding to Yosemite, and Trace was on the road all the time.  Now we sell a lot more coffee, but mostly within 30 miles, at least on the wholesale side of things.  We have changed, because there is a need to stay relevant, to stay abreast of what is going on in the coffee world, while staying true to our small town ideals, however, lots of things remain the same.   What hasn’t changed is that we are still sourcing and selling the best coffees in the world.  We have a dual focus on great coffee and great customer service, and we believe that is why we are still in business.  We love what we do, and it shows.”  Holly wants to help kick off their birthday celebrations (click here to see their Facebook page where she promises to have a weekly giveaway) with a giveaway on the Outside Inn’s blog, one lucky InnSide Nevada City reader is going to get a Carolines Coffee Roasters coffee crate.  Please post a comment here wishing Carolines Coffee Roaster happy birthday and I’ll draw the winner on Monday, April 15th.  And the winner from the Olive Vitality giveaway is Kathy Wronksi, and the winner of the Treatsicles are Pam and Kate.

Grass Valley Carolines Coffee Roasters

Carolines Coffee Roasters coffee, mug, crate gift giveaway

© 2013 InnSide Nevada City, Photos by Erin Thiem and provided by Holly Fike, *Coffee crate may be picked up in Grass Valley or mailed within the United States, prize must be collected before May 1st.

35 replies
  1. Dena Nick
    Dena Nick says:

    Happy Birthday Caroline’s! Oh, the wonderful aroma of coffee and the sweet taste of pie a la mode fills my head as I think of you. Thanks for adorning our town with such wonderfulness!

  2. Cathy
    Cathy says:

    Happy Birthday, Caroline’s! Your Egg Nog Lattes made my holiday season and our Thanksgiving and Christmas dinner parties wouldn’t be the same without your mulling spices.

  3. Ann Hobbs
    Ann Hobbs says:

    Lovely coffee. I try to have a decaf on hand for late in the day or evenings! Happy birthday!

  4. Diane in Sacramento
    Diane in Sacramento says:

    Happy Bithday Caroline’s! So glad to know about you now (thank you Outside Inn!) Looking forward to stopping in the next time we are up the hill (this coming Saturday, yay!)

  5. Debi
    Debi says:

    Happy Birthday Caroline’s Coffee! We really appreciate how you focus on staying connected to the local community. So glad you are a vital part of our downtown.

  6. Janet Rogers
    Janet Rogers says:

    I love the wonderful pictures & comments! Thank you for the wonderful coffee & memories!

  7. Donna Loper
    Donna Loper says:

    LOVE your coffee. It’s hard to find good def. coffee and yours is wonderful. Happy anniversary and I am looking forward to your coffee and tea for many years to come.
    Thank you

  8. Heather Owens
    Heather Owens says:

    When I drive into Grass Valley, a strange thing happens, my van always drivers towards Caroline’s! Happy 31st Anniversary to you! 🙂

  9. Suze
    Suze says:

    We love to come into Caroline’s to enjoy a good cup of coffee and a delicious apricot scone. Happy Birthday Caroline!

  10. Suze Pfaffinger
    Suze Pfaffinger says:

    The best part of the day is when we can come into Caroline’s and get a good cup of coffee and a delicious apricot scone. Happy Brithday Caroline!

  11. SSteve
    SSteve says:

    Happy 31st, Carolines! I’ve been buying all of my coffee beans there for over ten years (and more than a few lattés and scones). I bought a couple pounds just this morning. Every time I go in, everyone working there is friendly and cheerful. That says a lot about how the business treats its employees.

    I am very grateful of their generosity to our local non-profit community. I’m constantly seeing them thanked in programs and on posters.

  12. Katrina Pierce
    Katrina Pierce says:

    Happy Birthday Caroline’s! I sure do miss the smell of you roasting in the morning!

  13. John
    John says:

    Happy Birthday!
    The day is not the same if i don’t get my Carolines coffee fix in the Morning. Great coffee, Great atmosphere and best of all, wonderfull staff:)
    Thank you.

  14. Ron Breeden
    Ron Breeden says:

    Happy Birthday to Caroline’s. We have enjoyed your coffee since moving here from So. Cal 17 years ago and will continue to do so for many more years to come.

  15. Katie Clement
    Katie Clement says:

    I love Caroline’s Coffee! And I sure do miss living close enough to be able to come in for my morning cup of coffee everyday:-) Thanks for posting all the fun pictures! Those are great!

  16. Bethany
    Bethany says:

    Happy Happy Birthday! From all of us to you! We hope you have a fun day and lots of coffee too! Hey!

  17. Lisa Johnson
    Lisa Johnson says:

    Happy Birthday Caroline’s, our very favorite coffee roasters and shop! Owners, staff, and baristas are the very best. Cheers to all of you!

Trackbacks & Pingbacks

  1. […] Carolines Coffee Roasters Holiday Coffee, $13.99 […]

  2. […] decorated by local students.  I will draw the winner on Monday, April 22nd.  And the winner of Carolines Coffee Roasters Birthday giveaway is Evan Reiffel. © 2013 InnSide Nevada City, Photos by Erin Thiem and […]

  3. […] Script: the giveaway over on the Outside Inn blog is still going on.  Check it out here! Share this:TwitterFacebookEmailMorePinterestLinkedInTumblrGoogle +1StumbleUponDiggPrintRedditLike […]

  4. […] a reminder, the Outside Inn giveaway of a coffee crate is still active: click on the link here to leave a comment for a chance to […]

  5. […] you have another chance to win by reading the Outside Inn blog post about our anniversary, here.  Erin highlights the local area on her blog (I highly recommend it), and today she is featuring […]

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